Regenerative tourism aims to transform the way tourism contributes to a territory. It is not limited to environmental considerations, but embraces a holistic and coherent vision geared towards the well-being of its communities and a healthy, thriving environment. It's about repairing past damage and co-creating a prosperous future with all the territory's stakeholders.
Regenerative tourism is based on a love of place, its people and ecosystem, and its way of life. It's about respecting, enhancing and preserving the beauty and richness of a territory, its capacity to host living things and generate healthy living spaces, and to develop prosperity for all its activities while offering visitors authentic, meaningful experiences.
Each territory is unique, and the first step in regenerative tourism is to define its identity individually and collectively. This helps to create a coherent and inspiring narrative, and to design tourism offerings that reflect the values and essence of the place. Regenerative tourism encourages visitors to have a positive impact on the destination they visit. It fosters authentic experiences, self-reconnection and meaningful interactions between locals and visitors, with mutual respect and collaboration, contributing to the prosperity of the destination.
To further explore the foundations and value of regenerative tourism, you can
read our feature article.
